In less than a year, I went viral on Pinterest. Here is how I did it.
Okay, first of all, I wasn’t necessarily trying to go viral on Pinterest. It was on complete accident. But it was one of those right place, right time type of moments. And to be honest, I didn’t even notice until after a couple of months that I had started to gain traffic. When I went viral on Pinterest, it completely changed the way I viewed the website. It was in that moment, though, that I realized Pinterest was more than just a space to share cute outfits and baking tutorials. This could actually be something big if I wanted it to.
As soon as I realized my pin was gaining traffic, I immediately jumped on board and figured out how I could optimize the pins.
What Inspired The Viral Pin
I am a Pinterest junkie. I will be the first to admit that I probably spend too much time-saving hundreds of pins of inspiration on how to decorate my house for Halloween and how to style denim overalls. One of the things that I used to proactively go to Pinterest for is wallpapers. I am a huge believer in the power of mindset and manifestation so I have always loved placing sticky notes of affirmations and scriptures that I need throughout the day. So what better way than to be reminded that I am loved than on the background of my iPhone? But I quickly realized that there were so many backgrounds out there but nothing really stood out to me the way I wanted them to.
A couple of Summers ago, I decided to make my own backgrounds as an email opt-in for my blog. I originally used WordSwag as a means of creating the images that really spoke to me and it quickly blossomed. I had different folders for scripture-based wallpapers to seasonal and holiday wallpapers to quotes from my blog posts that I felt women truly needed to hear.
However, if you have been following me for any amount of time in the online space, you would know that 2018 was the hardest year of my life. With tragic loss and health issues, I found myself really discouraged. Even after searching Pinterest for a new background on my phone, I had no luck on finding a wallpaper that really spoke to me. However, after an afternoon out thrifting with my sister, I came across a couple boutiques that had made canvases with different scriptures and lyrics from popular worship songs. As soon as I got home, I downloaded the app, Over and got to work. Little did I know that the first wallpaper I created would later become the most viewed pin on my Pinterest site.
How Pinterest Changed The Game For Creating Content
Like I said before, I am a Pinterest junkie. As in, I have had Pinterest for as long as I can remember. I am pretty sure I’ve been a member since it was still an insiders only club back in the start of the 2010’s era. I used to hoard all of my pins in big, messy area until I founded my blog, The Prodigal Daughter. After I got serious about my website, I realized you could claim your website and validate your Pinterest account as a Business profile. I soon cleaned up all of my jumbled mess into boards that actually made sense and aligned with my vision. I even remember sitting on the couch for a couple of hours just trying to organized my Pinterest closet and my dad telling me that it was a waste of time. Haha! I guess it actually paid off in the end lol.
But even still, I didn’t take Pinterest as serious as I should have back then. Until last year when I realized that I was actually getting real, live statistics on the traffic of my pins. Um, HELLO, duh, Elaine. It was a great epiphany for me at the time to realize that I could actually track my progress. And as soon as I realized I was gaining traffic on my pin, I realized I went viral on Pinterest. On complete accident, mind you! I wanted to keep this traffic going and possible crank out even more content for my fellow winners But how?
Well, I sat down with my husband, Cody, and we decided to optimize this growth. Remember my old email opt-in for my blog? Yup! I think I made around 30 different wallpapers for people to help them get the affirmations they needed right to their cellphones. But it wasn’t for my personal blog here, it was for the podcast that Cody and I co-host, The Reckless Pursuit. We made it an email opt-in for those who wanted all of these backgrounds and wallpapers free! And you know what? Still to this day most of our email subscriptions have been from Pinterest. I mean, who would have thought that I went viral on Pinterest by simply creating cute wallpapers?
Why This Matters To You
You might be wondering why I’m telling you this story. Well, because it matters. One of the biggest takeaways from how I went viral on Pinterest is that sometimes our growth is unconventional. Sometimes big things happen for us when we are obedient and listen to what our spirits are telling us. I needed affirmations and I figured someone else might need them too. I decided to make a simple background inspired by Hillsong’s So Will I. In turn, it completely changed the way I viewed my brand. It completely changed the way I approached email marketing and making content that people love.
My story matters to you because it’s important to realize that growth is gradual. This is especially true when it comes to owning a business and promoting your brand. Growth is gradual and it takes time to build a following. It takes time for things to develop into what they’re supposed to look like. Yes, it takes time to build a repertoire. The best things in life take time to develop and grow. But sometimes, along the way, little opportunities present themselves if we pay attention to them.
I had a random inkling to create a wallpaper that uplifted my mood every time I opened my phone. And you know what? Because of that inkling, it invited the opportunity for others to be uplifted.